GameBake
The brief
GameBake develop their client’s hyper casual games, enabling distribution on a large range of platforms - this increases usage and generates a higher revenue. GameBake required a new website to reflect their recent brand update and to simplify the message; ‘Earn more. Reach more. Do less.’.
A playful user experience
With GameBake’s fun strap-line becoming the focus of the new website, it was integral that the user journey was simple, straight to the point and playful to reflect this message and the personality of the company. Jasmine worked with an illustrator to produce bold infographic style illustrations, which created the perfect balance between professional and entertaining. Jasmine paired this style with a simplified web structure, bold text, vibrant use of brand colours, dynamic web design and interactive elements, to continue the narrative of simplicity, professionalism and jollification.
